Privacy policy
Effective Date: January 12, 2026
1. Introduction
Game Room Lab LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or use gameroomlab.com and its associated subdomains (collectively, the "Site" or "Service").
By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy and agree that your personal information will be handled as described here and in our Terms of Service.
2. Definitions and Key Terms
Cookie: A small piece of data generated by a website and saved by your browser. It is used to identify your browser, provide analytics, and remember information about you, such as your language preference or login information.
Company: When this policy mentions "Company," "we," "us," or "our," it refers to Game Room Lab LLC, registered in the United States, responsible for your information under this Privacy Policy.
Country: Where Game Room Lab LLC is based; in this case, the United States.
Customer: Refers to any individual or entity that purchases products from Game Room Lab or interacts with our services.
Device: Any internet-connected device such as a phone, tablet, computer, or any other device that can be used to visit gameroomlab.com and use the services.
IP Address: Every device connected to the Internet is assigned a number known as an Internet Protocol (IP) address. These numbers are usually assigned in geographic blocks.
Personnel: Refers to individuals who are employed by Game Room Lab or are under contract to perform a service on behalf of one of the parties.
Personal Data: Any information that directly, indirectly, or in connection with other information, including a personal identification number, allows for the identification of a natural person.
Service: Refers to the products, services, and website provided by Game Room Lab.
Third-Party Service: Refers to advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you.
Website: Game Room Lab's site, which can be accessed via this URL: gameroomlab.com.
You: A person or entity that uses the website or purchases products from Game Room Lab.
3. Information We Collect
We collect information from you when you visit our website, register on our site, place an order, subscribe to our newsletter, respond to a survey, or fill out a form.
Personal information we may collect includes:
- Name and username
- Email address
- Phone number
- Mailing and billing address
- Payment information (processed securely through our payment provider and not stored by us)
- IP address and browser/device information
4. How We Use the Information We Collect
We may use the information we collect for the following purposes:
- To process transactions: We use your information to fulfill your orders and process payments.
- To improve customer service: Your information helps us respond to your support requests more effectively.
- To personalize your experience: We use your information to better respond to your individual needs.
- To send order and account communications: We may send you updates and notifications related to your order or inquiry.
- To improve our website: We use feedback and data to improve our site offerings.
5. Marketing Communications
With your consent, we may use your email address and/or phone number to send you marketing communications, including promotions and product updates. You may opt in during checkout or through sign-up forms on our website.
You can opt out at any time by:
- Clicking the unsubscribe link in any of our emails.
- Replying STOP to any SMS message.
- Contacting us directly at support@gameroomlab.com.
Message and data rates may apply. Consent to receive marketing communications is not a condition of purchase.
6. Information from Third Parties
We may receive information about you from third parties in connection with fraud detection, order verification, or publicly available sources. We only use such information to the extent necessary to operate our business and protect our customers.
7. Sharing Your Information
We do not sell your personal information. We may share your information with:
- Service providers: Including Shopify (ecommerce platform), Shopify Payments or Stripe (payment processing), and email marketing and analytics tools. These parties are contractually required to keep your information confidential and use it only for the services they provide to us.
- Affiliates: Our subsidiaries or companies under common control with us.
- Business transfers: In the event of a merger, acquisition, or sale of assets.
- Legal requirements: When required by law or in response to valid requests by public authorities.
8. Cookies and Similar Technologies
We use cookies and similar tracking technologies to improve your experience, remember your preferences, and understand how you interact with our site. Cookies are small data files stored on your device by your browser.
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain functionality of the site. By continuing to use our site, you consent to our use of cookies as described in this policy.
9. Data Security
We take reasonable steps to protect your personal information. All sensitive data is transmitted via SSL encryption. Payment information is processed through our payment provider and is not stored on our servers. Access to your information is limited to authorized personnel only.
In the event of a data breach that affects your personal information, we will notify you as required by applicable law.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, and for up to 5 years following your last transaction with us, unless a longer retention period is required by law.
11. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of your personal information.
- Correction: Request that we correct inaccurate information.
- Deletion: Request that we delete your personal information.
- Restrict processing: Request that we limit how we use your information.
- Data portability: Request that your data be transferred to another organization.
Residents of certain U.S. states, including California, may have additional rights regarding their personal information, including the right to access, correct, delete, or opt out of certain data sharing. California residents also have the right under the CCPA/CPRA to opt out of the sharing of their personal information for cross-context behavioral advertising.
To exercise any of these rights, please contact us at support@gameroomlab.com or visit our Your Privacy Choices page. We will respond to your request within 30 days.
12. GDPR and International Visitors
Game Room Lab is a U.S.-based business that ships exclusively within the contiguous United States. However, as our website is publicly accessible, visitors from outside the U.S. may interact with our site. To the extent applicable, we process personal data in accordance with the General Data Protection Regulation (GDPR) where required by law.
We collect and process personal data only where we have a lawful basis to do so, including to perform a contract, comply with a legal obligation, where you have given consent, or where it is in our legitimate interests. If you have questions about how your data is handled, please contact us at support@gameroomlab.com.
13. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete it.
14. Data Transfers
Your information may be processed and stored on servers located within the United States. Where any transfer of data occurs, we take steps to ensure it is handled securely and in accordance with this Privacy Policy and applicable law.
15. Links to Other Websites
Our site may contain links to third-party websites not owned or controlled by us. We have no control over and assume no responsibility for the content or privacy practices of any third-party sites.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of changes by posting the updated policy on this page with a revised Effective Date. Your continued use of the site after any changes indicates your acceptance of the updated policy.
17. Contact Us
If you have questions about this Privacy Policy, please contact us:
Email: support@gameroomlab.com
Phone: 1-844-660-4360
Game Room Lab LLC
1401 21st St, STE R
Sacramento, CA 95811
United States